Home > News > Atwater Brewery introduces new branding, artwork across 26 brews
Detroit, MI–Vivid new labels by Detroit artist Tony Roko (whose recent accomplishments include commissions for Lady Gaga, Jay Leno and Ford Motor Company) depict colorful characters; one for each brew in Atwater Brewery ’s lineup. Three new Atwater Beers to launch in January are the first to carry the new brand identity. Driven ...

Atwater Brewery introduces new branding, artwork across 26 brews

Atwater Brewery

Detroit, MI–Vivid new labels by Detroit artist Tony Roko (whose recent accomplishments include commissions for Lady Gaga, Jay Leno and Ford Motor Company) depict colorful characters; one for each brew in Atwater Brewery’s lineup.

Three new Atwater Beers to launch in January are the first to carry the new brand identity.

Driven Solutions, a communications and branding agency, worked with Atwater and Roko on the theme and its correlating packaging.

“Each beer has its own unique personality and profile, so we proposed the idea of creating a character for each beer in the portfolio,” said Brian Cusac, Driven’s principal and chief creative officer.

“What started as a single painting for one label for just 40 cases of beer five months ago,  has turned into designing 26 labels for the Detroit brewery. It’s the greatest gig ever,” Roko said.

Along with new label artwork, Atwater has also introduced a new slogan: “Atwater Brewery. Born in Detroit. Raised Everywhere.”

“Our new brand theme lets

Source: Mitten Brew

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