Can Brewery Vivant’s “Weird Cousin” Grow on Their Own?
Brewery Vivant has earned their reputation and respect from the industry and consumers for good reason. Their commitment to community, sustainability, and inclusive company culture are impressive and admirable. In 2010, they introduced West Michigan to Belgian and French-inspired farmhouse ales and have kept us hooked. They prove that a brewery’s food can—and should be—just as good as their beer. C’mon, by now, if you haven’t had their duck nachos, burger cooked medium-rare, or a dessert by their house pastry chef… Sorry, where were we?
When Vivant announced the recent grand opening of Broad Leaf Beer Co., they gave it a seemingly endearing and harmless nickname that created two things: interest and expectations. Other media outlets latched onto these low-hanging buzzwords, too. Before the doors had a chance to open, Broad Leaf came off as if it was already in the shadows of their otherwise presumed more mature relative. In some
Source: Mitten Brew
Read the full article here.