|We are entering the week of the Craft Brewers Conference, when a huge amount of energy will be devoted to this theoretical netherworld called “craft beer.” It follows a week in which Stone’s Greg Koch announced he’d be dumping $100 million into “real” breweries. Or something. Oh god, I grow weary of all this. Titans are arguing about which purity tests to apply (Greg Koch has A LOT more in common with the Busch family than he does with me.) And all of these titans will be appealing to your emotions to get you to buy the right brand, and it’s starting to feel awfully tawdry.
What should a good drinker do? Six years ago I wrote a post that got very little traction, but which always struck me as the right answer. Consumers want good beer and a system that supports diversity. I think you should ignore all the blather about craft and consider my old manifesto. It looks even better to me now. Below I’ve reprinted an edited version, with a few additions in italics. Since I wrote this post, I’v …
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