Brewing and beer are frequently stereotyped as “men’s worlds”. Beer ads are often targeted at men, using women as little more than props to hold the beer. This way of thinking is not only toxic but also untrue. In 2014, women aged 21-34 represented 15% of ALL craft beer consumption, and drank “above index,” meaning that they consume it at a greater rate than the national average. Though women comprise a larger market segment every year, they are not well represented in industry careers. An overwhelming majority of brewers, brewmasters, and other brewery operating staff are male. Women are consistently underrepresented in positions in brewing, with only 17% of breweries having a female CEO and 4% with a female brewmaster. While women are a major force powering the success of craft beer, the industry itself still has far to go.
Today is International Women’s Day. To help break the stereotype that craft beer “isn’t for women,” we wanted to follow the stories of how our female employees e
Source: Monday Night Brewing
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