ASHEVILLE, NC – September 29, 2014 – After only 16 months in operation, Hi-Wire has grown by leaps and bounds. Since basically Day 1, demand has consistently outpaced supply for its beers, and in that time, Hi-Wire’s brewing capacity has grown by over 135%. Since their latest expansion in July, Hi-Wire’s production has been running at full steam – with the system stretched to its capacity.
In order to meet demand for its products, starting this fall Hi-Wire will, under the strict supervision and personal oversight of its head brewer, have their friends at Lazy Magnolia Brewing in Mississippi “contract brew” a portion of its bottled beers. Following in the footsteps of two of Asheville’s pioneering breweries, this temporary stage in Hi-Wire’s growth is a common move for breweries in this stage of their evolution.
Hi-Wire’s co-owner Chris Frosaker puts it this way, “We’ve been blown away by the reception within the community. It’s because of their overwhelming support and demand that we’re embarking on this interim solution to boost production. We’re really fortunate to be able to contract with a brewery as esteemed as Lazy Magnolia. They’re Mississippi’s oldest brewery and are about to celebrate their tenth anniversary. With distribution in at least fifteen states, they have every reason to celebrate. We searched throughout the eastern half of the country for a brewery that could meet our quality and logistical needs before we found Lazy Mag and realized they were a perfect with for us.”
This move also enables several key advances to Hi-Wire’s Asheville operations. Notably, it allows the brewery to increase production of more unique and exciting beers, like its recently released barrel-aged Russian Imperial Stout and its Sideshow beers, on tap only at Hi-Wire’s downtown tasting room.
“We overturned every bale of hops and sifted through every bag of grain looking for more room in our current space. We’re already storing supplies off-site; we’re literally on top of each other just trying to brew, keg and bottle right now. By partnering with Lazy Magnolia to bottle a portion of our beers, we can finally get close to meeting demand expectations for our popular bottled products, while increasing output of our draft beer, all while making sure the large majority of our beer is still made here in Asheville.
Ultimately, Asheville and North Carolina are very very thirsty. We’ll still keep producing all our draft beer here as well as a good portion of our bottled beers. Working with Lazy Magnolia is the best way to make sure shelves are stocked and draft lines are flowing while we work tirelessly to cement our future plans.” adds owner Adam Charnack.
Hi-Wire has been planning for its future for some time and work continues to finalize its long-range plans to significantly boost capacity locally and return to 100% Asheville-based production.
About Hi-Wire Brewing
Located at the corner of Hilliard and Asheland Avenues in Downtown Asheville’s South Slope, Hi-Wire Brewing embraces its craft from top to bottom – from its hand-produced beers to its artwork, hand-drawn by a local artist. Awarded the most medals at the 2014 NC Brewer’s Cup and the Best New North Carolina Brewery for 2013 by RateBeer, Hi-Wire’s light-hearted circus theme embodies the fun, authenticity, and creativity of this deep-rooted craft. Find Hi-Wire’s award-winning beers on draft at North Carolina bars and restaurants, as well as at its downtown tasting room, and in 6-packs at retail outlets. Check hiwirebrewing.com for an up-to-date list of places to find Hi-Wire’s beer. Featuring four year-round beers – Hi-Wire Lager, Prime Time Pale, Bed of Nails Brown, and Hi-Pitch IPA – as well as a rotating selection of seasonal offerings, Hi-Wire Brewing invites you to “Walk on the Wire Side”.