There was a recent post asking about the hype around Cold Mountain. “I don’t get it,” the poster inquired asking others to help fill in the blanks. There was nothing malicious about the inquiry. Simply, this release is different from what many of us may be used to. Cold Mountain is a great beer and is always a signal that the holidays and colder weather is ahead. Here in Knoxville though, it is a beer that is relatively easy to find.
Cold Mountain is a brilliantly marketed beer and has been for quite some time. Highland knows how to get the word out and how to engage the craft beer community whether it be a beer release or raising funds for a cause, Highland does an excellent job. Further, Highland Brewing Company does a wonderful job with each of their beer releases – celebrating each seasonal and new variety with a festive send-off from the brewery. These are always fun to be a part of. Cold Mountain is a bit more. For three days in the hills of Asheville, North Carolina Cold Mountai
Source: Knox Beer Snobs
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