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Huddersfield’s Ale Trail study in ‘De-Marketing’, a book about deliberately …

Huddersfield’s Ale Trail study in ‘De-Marketing’, a book about deliberately …
by Huddersfield Examiner.
The Ale Trail, a train tour of real ale pubs between Manchester, Huddersfield and Leeds, is regarded by some as a victim of its own success. The trail, originally aimed at law-abiding real ale drinkers, was ‘hijacked’ by lager louts, hen and stag ….

Source: Huddersfield Examiner – via Google News.

Read the full article here.

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