Home > News > “I’m glad it’s scary, honestly. That makes me feel good.” Chatting Beer Design with Mike Van Hall

“I’m glad it’s scary, honestly. That makes me feel good.” Chatting Beer Design with Mike Van Hall

Coca-Cola Red is #ed1c16. Not #ed1c15. Not #ed1c17. You won’t see another shade of red associated with Coca-Cola other than #ed1c16. Why? They have a style guide and follow the rules within as the word of God. Any deviation from typefaces, colors, sizes, or shapes would jeopardize their recognition in the marketplace. It would be blasphemy.

In some ways, Mike Van Hall embraces that blasphemy. After undergrad at the University of Michigan and law school in DC, a project in Cape Town, South Africa with some free-thinking creatives rekindled his interest in design that had lain dormant since grade school. Back stateside,  his interests collided with his love of beer and eventually became The Single Hop Project. Work with breweries like Stillwater Artisanal and, later, Virginia’s Aslin Beer Co. pushed him even further.

Van Hall designs labels with an ethos that is growing in the industry: abandoning heavy-handed brand identity for storytelling and entertainment. Without marketing budgets a

Source: DC Beer

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