Here’s an excerpt from a recent interview in Beer Marketer’s Insights
Most of New Belgium’s moves into remaining unopened markets are “Asheville-dependent,” Joe explained. The co has “Pennsylvania distributors at the brewery this week,” in Fort Collins, as NBB launches there in “next couple of weeks.” Joe and team have been looking at NY and NJ over “last month or two.” Current expectation is NJ in spring, NY in summer/fall. NBB’s “looking to open” some other “smaller markets” in “next six to twelve months,” including Hawaii and West Virginia. The rest of New England will come later.
– Joe Menetre, VP of D Sales, New Belgium
Source: Beer in Hawaii
Read the full article here.