It’s back for the 15th time! (Photos courtesy of Alex Archuleta)
The 15th annual Pork & Brew Festival is returning to the Santa Ana Star Center in Rio Rancho from June 29 through July 1. The Crew sat down with SASC director of marketing Alex Archuleta to get all the details for all of you beer and barbecue lovers.
“We call it New Mexico’s original food festival,” Alex said. “It’s been around for 15 years, so it’s kind of stood the test of time. Rio Rancho’s real proud of it.”
The goal of the organizers this year is to make the event more friendly to customers. The first change, Alex said, was to change the hours on the opening Friday from all day to 3 to 9 p.m.
“Something a little different we’re doing on Friday is running it from 3 to 9, so hopefully we’ll capture more of that after-work crowd,” he said, while also noting that it tends to be the least crowded day, if huge crowds are not your thing. “If we’re on a date that’s not as packed, it will be Friday, because people get off wor
Source: NM Dark Side Brew Crew
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