Though Santa Fe Brewing Co. is the oldest and largest of New Mexico’s craft breweries, with a great deal of veteran experience inside and outside of our local industry, nothing could have prepared them for this year. At all levels, from production to taproom, SFBC has faced many of the same challenges as the rest of the industry, and even though they were able to pivot to mitigate some of the loss, it’s still been a real struggle. For SFBC, 2020 has been a year of dark days and bright spots, a year filled with constant change and uncertainty, but they’re heading into 2021 with a sense of purpose and hope.
“Obviously our retail/taproom side of the business is way off,” owner Brian Lock said in a phone interview last week for our annual Look Back/Look Ahead Series.
With taprooms temporarily closing, and less and less patrons allowed within the establishments, the need for a fully s
Source: NM Dark Side Brew Crew
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