Elk Rapids, Mich. – Short’s Brewing Co. and The Pink Fund are teaming up for Breast Cancer Awareness Month with a fundraiser for cancer patients leveraging the brewery’s flagship brand, Soft Parade.
The Pink Fund is a national nonprofit that provides financial support on behalf of breast cancer patients to help meet basic needs, decrease stress levels, and allow patients in active treatment to focus on healing while they’re fighting for their lives. Their 90-day grant program pays critical expenses like housing, transportation, utilities, and insurance for patients.
October 1 thru November 30, Short’s Brewing Co will donate $1 for every Soft Parade purchased anywhere in their distribution footprint. This includes all Soft Parade formats: pints, 6 packs, 16oz cans, or 12 packs. In order for Short’s to make the donation, the proof-of-purchase must be uploaded to their website.
Also, $1 from every Soft Parade sold at their Bellaire and Elk Rapids brewery locations will be donated to Th
Source: Mitten Brew
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