Home > News > Steel Bender Brewyard pivots and pivots and pivots again to stay the course

Steel Bender Brewyard pivots and pivots and pivots again to stay the course

Adapting to the to-go model for much of 2020 was just one of the many challenges that Steel Bender faced. (All photos courtesy of Mario Caldwell/Steel Bender Brewyard, unless noted)

Pivot is not a word that came up too often in breweries before 2020. Now it is perhaps the defining word of the year that was, and in some ways, the current year as well.

It was pivot that defined so much of the last year for Steel Bender Brewyard, but at the end of this long road, it has been a word that shifted from negative to positive, ever so slowly.

To learn a little more about all those pivots, I caught up with co-owners Ethan and Shelby Chant, sales manager Adam Auden, and head brewer Bob Haggerty over Zoom earlier this week for our annual Look Back/Look Ahead Series. We started at the beginning, when things looked quite promising for 2020, just as they did at so many other New Mexico breweries.

“I think when (2020) started we were already planning three months in advance for events, and our anniver

Source: NM Dark Side Brew Crew

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