Another week, another brewery re-branding itself. In the wake of Marble and Rio Grande/Sierra Blanca, Il Vicino Brewery will henceforth be known as the Canteen Brewhouse. This change will likely have less of a visual effect than things have been for those two breweries, since IV never did any package sales. So why the change to a 20-year-old brewery? Ask the brewer and thou shalt learn. As the flier on the table says, “Same ol’ guys. Same great beer. Brand new name.” “The way that New Mexico is set up if you have a brewing license or a manufacturer’s license and you have a retail license, then you can’t have a distributing license,” Brady McKeown said. “So you can have two, but you can’t have three. So this does free us up to self-distribute, which doesn’t mean we’re making any more beer but it (makes us) more flexible. If somebody has a wedding and they want to buy it and they say we need it delivered here, OK, we can do that. Before it was like sorry, you can buy and it you have to t … |
Source: NM Dark Side Brew Crew
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