New Holland brings creative, balanced approach to brewing

HOLLAND — Sensible. Balanced. Artistic. Encouraging. Adventurous. Innovative.

All great personality traits. These qualities, too, are ways of describing one of Michigan’s pioneer breweries. But the personality of the state’s third highest producing brewery — New Holland Brewing Co. — cannot be summed up in just these words.

“We see our brand in a few different ways,” said Fred Bueltmann, one of three New Holland managing owners. “One is we are adventurous and innovative, so our customers do expect to see new things from us. But that’s paired with a real balance and sensibility.”

New Holland’s balance includes not just the brews themselves, but the entire portfolio of beers as a whole. This requires a large commitment from the brewery, but it is part of an effort to bring both connoisseurs and newcomers to the craft beer table.

“We see ourselves as a good host,” Bueltmann said. “We can lose people by being too intense and not managing the invite. It’s a responsibility that all craft pro

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