New beer deliver service launches

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As the craft beer market grows, the industry is throwing up more and more entrepreneurs hoping to build a business servicing the demand or the culture around it. Brews News currently receives one of two pleas a week to promote a new beer-related Kickstarter projects, on which we will write more soon.

However, one idea to service the market that is constantly thrown up and tried is the beer delivery service. Several have come and gone over the last decade, most notably The BeerMasons.

It’s an idea that seems a winner. People love beer. Let’s send them a selection. However, unlike the way in which wine has traditionally been viewed, beer is a product that price and  convenience matter.  With the cost associated with managing the packaging and delivery of the beer of the month pack, it is difficult to create enough value in the pack to justify the premium paid for the service. It was easier to justify this when specialty bottleshops were scarce and the novelty of the beers involve

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