It’s International Beer Day, drink OUR beer

*Yes, this is the 2013 logo. The press pack wasn’t updated this year.

Editorial comment:

I really don’t know what to make of today’s so called International Beer Day.

According to the official website, it was  founded by a couple of San Franciscans in 2007 and is now a “global celebration of beer”. While it does seem to be spreading slowly, it seems to be have primarily adopted by unimaginative marketers as something to hang a branding campaign off rather than a true grassroots celebration of beer.

In my experience, based on a survey of my inbox over the last few years, celebration of it pretty much involves either or both of the two major brewing companies sending out a media release in which a PR flack has spent 15 minutes collecting beer trivia or commissioning a dodgy survey about beer, and then folding that into a media release saying ‘drink our beer on International Brewers Day’. No harm really, but hardly an international uprising celebrating the miracle of fermentation of grain.

…