Beer Infinity Beer, Brewing & Beyond
| A couple weeks ago, Pete Brown posted a wonderfully nuanced piece about Budweiser–both of them–in London Loves Business. He argued that the two Buds were about as well-made as any on the planet and that, while you may not enjoy the American Bud, you could not doubt its quality. He’s correct. As sensory experiences go, American Budweiser is not a particularly thrilling ride. (When I visited the St. Louis plant, brewmaster Jim Bicklein took me to the cellars, where we had a zwickel from the huge conditioning tanks. On every previous occasion when I’ve been offered a tank-fresh pour, I have found depths and delights in a beer I missed in the store-bought incarnation. I held my breath and sipped the cool, sparkling lager through a skiff of snowy head and … it was just Bud. Very, very fresh Bud.) But the brewing process is exacting and there are no shortcuts. It is intentionally unthrilling. (And millions of drinkers like it that way.)
But what really caught my eye was this para … |
Source: Beervana
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