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Over the past month, I have been part of a four-person team judging magazine articles for the North American Guild of Beer Writers' annual contest.  We had 34 entries that were published in probably ten different publications, and they ranged from very short reviews to lengthy pieces on styles, equipment, or process.  One entry on a b ...

What We Write About When We Write About Beer

Over the past month, I have been part of a four-person team judging magazine articles for the North American Guild of Beer Writers’ annual contest.  We had 34 entries that were published in probably ten different publications, and they ranged from very short reviews to lengthy pieces on styles, equipment, or process.  One entry on a bit of brewing history ran on for thirty pages.  When you immerse yourself that deeply into something, you have a chance to see patterns and habit–not all of them good.  (I’ve written a few articles this year, and I recognized my own culpability in this.)  So as a public service, here are a few takeaways about how we can write more interesting, less repetitive stories.

  • Vary the structure.  This is how the vast majority of stories unfold: 1) anecdote about how a brewery does something, 2) expository about the subject of the article, 3) more brewery anecdotes that buttress the theme.  This is a classic form, and it’s going to be hard to break the habit, partl

Source: Beervana

Read the full article here.

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