Beer Infinity Beer, Brewing & Beyond
| Earlier this week, Dann Paquette made some pretty incendiary claims about how breweries got tap handles in certain Boston pubs: by paying for them. After I posted on it, a few people emailed to give some insight into their experiences here. I know all these people and can vouch they are who they say they are–but for obvious reasons they did not want their names associated with their comments. I think you’ll find it interesting, though.
This first comment, from a brewery sales rep working in OR, WA, ID, and AK, summarizes a lot of what I heard: Pay to play absolutely exists in mature markets like the northwest but it’s not typically found in bars except for high volume accounts with few beer choices. You can imagine even if you could convince a buyer at a bar with a great beer selection to put beer on in exchange for money or gifts it would not make the consumer try your beers. The accounts that do this seem to be closer to stadiums and event centers that have huge crowds that pack a … |
Source: Beervana
Read the full article here.
