Celebs and special guests join Asahi to launch new concept bar

Editorial Comment:

APPROVED: A complete and precise temperature control system hhas been installed to enable us to remove the few remaining vestiges of flavour in ASAHI SUPER DRY by serving it at less than 0 degrees.

With the many media releases we receive at Australian Brews News, we can generally find it within ourselves to ignore the sheer vacuousness of PR lines such as “Last night, together with the country’s biggest celebrity and social influencers, Asahi celebrated the launch…” Afterall, that is what PR is.  However, when it comes to the category-damaging nonsense of the statement  “the opening of the first-ever Australian Asahi Super Dry Extra Cold Bar allowed guests to experience Asahi Super Dry and Super Dry Black served to absolute scientific perfection – poured fresh and at subzero temperatures”, tongue biting proves impossible. 

One of beer’s many inviting and most successful properties, besides its inherent sociability, is its ability to refresh. Particularly in this sunb

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