Beer Infinity Beer, Brewing & Beyond
| I really tried to ignore the new New Yorker cover. I kept seeing posts on blogs, Facebook, and Twitter fly by, and the wave just gathered steam. I thought I could ride it out. But it’s safe to say that I have never seen anything attract this much of the beer world’s attention since the dawn of the social media age, and now I have to join in. Let’s start with the cover:
Over at All About Beer, editor John Holl has a roundup of some of the commentary (but by no means all of it). Most of the analysis focuses on the semiotics of the setting, which ticks off cultural symbols like a Census-taker noting down demographics: tats, flannel, beard, multiracialism, hipster hats, a snobby sommelier contrasted with a downscale burger, and on and on. It touches a raw nerve for many beer people–suggesting that working class, guileless, unpretentious old beer is being taken over by hipper-than-thou scenesters in Portland, San Francisco–and of course, Brooklyn. But don’t over-interpret it. When they … |
Source: Beervana
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