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A specialised store form Catalonia has been kind enough to explain to us the reason why craft beer isn’t so cheap (in Spanish) with four, very simple arguments that will surely end the heated debate about prices. The following is the first of them (translation mine): Limited production. This kind of beer can’t be bought in another city or region, unless it is an on-line store, specialised in craft beer like Beer Delux. The range of craft microbreweries is no more than 100 km. It is a quality product that could be altered if exposed to inadequate temperatures. The production is limited and sells-out more easily. It is an exclusive product (emphasis in the original) and clients are aware that if they don’t buy it at that moment, they might not be able to buy it until a year later. Bugger me! And all this time I thought it was because of the economies of scale, the margins set by distributors, retailers, restaurants and bars, and the acceptance of a certain part of the market. What a fool I … |
Source: Beer Philosopher
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