Perrin looks to define the art of craft with new bottle series

COMSTOCK PARK — Contrary to popular belief, Perrin Brewing Company’s Killing Craft series is not about destroying the art of craft brew and craft ideals.

It’s exactly the opposite.

“The idea came from a negative place in the market, and we thought, ‘how can we make it a positive?’” says Jarred Sper, brewery co-owner.

Killing Craft is a tongue-in-cheek reference to defining the art of craft, widening perception and vision on what craft beer is, what it should be, what it can become.

The mission statement — “To support and defend craft beer from all threats, foreign and domestic, macro and nano. We will strive to accomplish this by producing clean, consistent and imaginative products” — is driven by a sincere desire to make quality product. It’s not about calling all the shots, declaring Perrin’s beer  ‘the best beer’ — it’s about respecting the art, talent and time that goes into making a quaffable product.

“We’re gonna put ourselves out there, this is why we’re doing what we’re doing.

…