Beer Infinity Beer, Brewing & Beyond
| In the past couple years, the Brewers Association (BA) has really stepped up their stats game, a development I heartily welcome. Today comes a quickie update on the year in beer, and three data points are worth closer scrutiny.
We Like IPAs One in every five beers we drink is some version of an IPA–and there’s a good reason to believe this understates matters. The BA relies on supermarket scans for these data (Symphony IRI and Nielsen), so they’re not seeing what people drink in pubs or what they buy from specialty stores. The figure is probably closer to a quarter of the craft beer sold rather than a fifth. More interestingly, keep in mind that this is a new trend. It was only three years ago that IPAs finally eclipsed long-time leader pale ale. The ascendance of IPA is still an incipient trend, and who knows where it will fina … |
Source: Beervana
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