So you’re a brewery, and you want to get people into your taproom…

Hey there beer peeps, I’ve been kind of laying low for the better part of the last month after ACBW. I know I ruffled some feathers with that ACBW recap post, but it was good to hear from so many of you who told me that I wasn’t totally off base with my comments. Well, here goes another one that may ruffle some feathers…

Let me preface this by saying that I love supporting my local breweries. I want all of them to grow, attract new beer drinkers, and achieve success beyond what they thought possible when they were in their planning stages. I know the brewery taprooms are just a fraction of a brewery’s operations, but done right, they can and should be a profit center in addition to exposing people to their brand. So it baffles me when I see breweries that aren’t taking full advantage of their taproom.

You’re a brewery. Your taproom, first and foremost, needs to be about your beer. Not trivia. Not yoga. Not music. It’s about your beer. The best way to ge

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