Drinking beer so that you don’t have to!

Beck’s is Germany’s best-known international beer brand with availability in more than 90 countries. It has for a number of years been owned by the biggest brewing behemoth on the planet, namely AB InBev, a company that brews more than 45 billion litres of beer per year (almost 7 litres per living human being), has a turnover in excess of US$47 billion (about the same as the gross domestic product of Lithuania), and generates more than US$15 billion in profit for its shareholders. Not surprisingly, the company has a reputation for bland beers, cost cutting, buying and shutting breweries and other such shameful shenanigans. Therefore, many beer lovers (myself included) try to avoid their products, preferring to spend our hard-earned money supporting brewers that care more about taste and quality. However, as I was browsing the beer shelves in my local supermarket the other day, I failed to avoid noticing that Beck’s have jumped on the Craft Beer Bandwagon (CBB), launching three new beer