Experience Grand Rapids unveils Beer City Passport Program

GRAND RAPIDS – Starting today, Grand Rapids residents and tourists alike will have the opportunity to win the title of “Brewsader” and a free T-shirt.

Experience Grand Rapids, a local destination marketing organization, has just launched the Beer City Passport program. Individuals who are at least 21 years of age can pick up a Beer City Passport booklet at any one of the 23 participating locations or the Grand Rapids GoSite, which is located in the Grand Rapids Art Museum.

To earn the title, a participant must visit eight different participating breweries and collect stamps in the Beer City Passport. Once that is achieved, participants bring the passport to the GoSite. A GoSite staff member checks the passport for eligibility, and the participant walks away with a Brewsader T-shirt and a much more cultured palate for craft beer.

The program is part of an effort to enhance beer tourism, which has proven its economic importance in Grand Rapids. Earlier this year, Experience Grand Rapids

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