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Monday Night Brewing has only been around for 4 years as a revenue-generating entity, so in one sense we’re still making up for 5 revenue-losing years of home-brewing out of our garage. In those 4 short years, we’ve experienced double-digit and triple-digit growth annually, now distribute to two states, and employ a motley crew of 22 full-timers and a troupe of part-timers. Our brewery today looks pretty different from the way we envisioned it when gathered around Jeff’s table working on a business plan and drinking early versions of Eye Patch Ale. The interesting thing is – it looks different almost every day. When sales grow, production grows. But while sales grow in a relatively smooth curve, beer production is dependent on large pieces of machinery, and you can’t just add a quarter of a tank. We’re always fighting the battle between sales outselling production or having idle capacity in the back. When we add equipment and people to brew beer, it’s a step-function, not a smooth curv … |
Source: Monday Night Brewing
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Beer Infinity Beer, Brewing & Beyond
