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If the adage “you get what you pay for” holds true, Anheuser-Busch apparently paid for quite a lot at Nationals Park during the off-season. A visit Saturday, ostensibly to watch the Nationals tackle the Twins in an exhibition tune-up but really a beer-finding mission, offered a glimpse of what has changed in the park’s beer offerings. The big news this offseason was that MillerCoors, which had been the team’s promotional partner since 2005, before baseball even returned to Washington, had been replaced by Anheuser-Busch InBev. The Washington Post’s Scott Allen has more of the details here in an excellent article and you can read more about the business of beer and baseball in this Forbes article. ABI was already engaged in a partnership with Major League Baseball that extends until 2018. The promotional partnership signed between ABI and the Nats is exclusive, unlike the previous one with MillerCoors. I suspect that kind of exclusivity costs a pretty penny, and it manifests in a Bud-in … |
Source: DC Beer
Read the full article here.
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