Beer Infinity Beer, Brewing & Beyond
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“Memorial day is transformative,” says Brian Lawson, Director of Public Relations at Crystal Mountain. Memorial Day in Michigan marks the beginning of summer, no matter the temperature. The focus is all about what’s happening. Boat docks are put in the water, summer cottages are opened and aired out, bikes are dragged out of the garage and tuned up, and people are heading north. Up north, businesses are preparing for the masses — ready to welcome everyone with open arms to enjoy yet another stellar Michigan summer season. For Crystal Mountain, this means transitioning the winter mountain into a warm-weather resort ripe with summer activities. To kick off the season, Crystal Mountain hosts their annual Beer and Brat Festival, celebrating 11 years this coming May. “It’s a very smooth-running operation. We’ve been putting on this event for over 10 years now, so setup and preparation are all very familiar. And since everything is so hectic leading up to summer, it’s nice to have an eve … |
Source: Mitten Brew
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