Home > News > Post-race beers are nothing new, but a beer with electrolytes? That sure is.
The Boston Globe Post-race beers are nothing new, but a beer with electrolytes? That sure is. The Boston Globe Which is why when Michelob Ultra tries to sell us on its beer meshing with a lifestyle of running and biking, the conceit falls as flat as the product, a watered down version of anything beer lovers would actually enjoy drinki ...

Post-race beers are nothing new, but a beer with electrolytes? That sure is.


The Boston Globe

Post-race beers are nothing new, but a beer with electrolytes? That sure is.
by The Boston Globe.
Which is why when Michelob Ultra tries to sell us on its beer meshing with a lifestyle of running and biking, the conceit falls as flat as the product, a watered down version of anything beer lovers would actually enjoy drinking. “There really aren’t ….

Source: The Boston Globe – via Google News

Read the full article here.

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