The numbers also show that as the preference for beer drops, those favoring wine and hard liquor continue to climb. Wine is now preferred by 35 percent and hard liquor by 23 percent. Gallup also reports that younger people are increasingly likely not ... Why Are American Drinkers Turning Against Beer?The Atlantic Beer fades in popularity, especially among younger adultsAkron Beacon Journal (blog) Gallup survey: Beer's popularity falling – Do you believe it?Seattle Post Intelligencer (blog) Wine Spectator -Pacific Standard all 9 news articles »