Brewers Association Launches National Awareness Campaign

Boulder, Colo. —To educate beer lovers about the craft brewing community and what it means to be independent, the Brewers Association—the not-for-profit trade association dedicated to small and independent craft brewers—is launching a new national awareness campaign, “That’s Independence You’re Tasting.” This integrated advertising campaign is part of the Brewers Association’s ongoing efforts to distinguish and promote America’s small and independent craft brewers. The videos will be presented across a variety of media platforms.

“That’s Independence You’re Tasting” takes a proud and positive tone, focusing on independence and choice—both key tenets of craft brewing culture—and tells the story of the country’s more than 6,600 independent craft brewers. These hard-working women and men are entrepreneurs, innovators, collaborators, risk takers and underdogs who advance the beverage of beer.

“Independent craft brewers are a success story for American industry,” said Bob Pease, president

…