According to Brewbound, the beer is a pale ale, decided on by surviving members of the Grateful Dead. American Beauty's defining ingredient, granola, was chosen after consulting Deadheads across the world. After over 1,500 fans submitted ideas ... Grateful Dead 'American Beauty' Beer Ready to PourRollingStone.com Grateful Dead Beer's Secret Ingredient Is Something Very Grateful DeadyUltimate Classic Rock Grateful Dead inspired beer from Dogfish Head to be released soonElkhart Truth (blog) 93XRT Radio -WFJA Classic Hits and Oldies 105.5 FM all 6 news articles »