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Recently I walked into a supermarket I had not been to for a while to see if there were new beers. Hurray for me! I took home bottles from Hawaiian brewery Kona, Guinness and Monteith from New Zealand. The Kona beer was fine, the Monteith not so much. It made me wonder why bottles from the other side of the world were shipped to supermarkets in Northwestern Europe where there is plenty of good beer to begin with. Then a little bird whispered to me… Heineken. Indeed, this brewery is owned by Heineken and as part of their Beers-of-the-world portfolio they pump even more of their stuff into our supermarkets. Unfortunately for the beer lover these beers are often bad, malty beers that bring absolutely nothing new. I cannot imagine anyone preferring beers like Monteith or Cruz Campo over any of the other beers for sale. Even Heineken itself is better I think. It made me wonder why this space cannot be used for Dutch breweries, or least quality breweries. Surely if they can sell their beer h … |
Source: The Dutch Beer Pages
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