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Elk Rapids, Michigan – Short’s Brewing Company of Bellaire, MI has announced plans to distribute its beer and Starcut Ciders outside of Michigan. The brewery, founded by Joe Short in 2004, has distributed only to the state of Michigan since opening its production facility in 2009. Short’s, known for its tasty experimental beers and “Michigan only, Michigan forever” sales philosophy, now asks fans to consider a saying often used in their brewery: “The only thing that stays the same is change.” In a letter addressed to friends of Short’s, Joe Short said the decision to move away from the company’s Michigan only sales philosophy was not an easy one.
“I am at a crossroads because of our company growth and the ongoing expansion of our industry in Michigan. I have an amazing product, capacity to brew more beer, and a badass crew working hard in Northern Michigan to consider. We want to continue to grow and do awesome stuff, but we don’t want to sell out to investors or another brewery. In o … |
Source: Mitten Brew
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