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Tag Archives: uk beer news

The Beer Marketing Awards – Launch and call for entries

I'm very proud to announce (after a false start a couple of years ago, the launch of the Beer Marketing Awards. There are plenty of awards schemes - and rightly so - that celebrate excellence in brewing. But few great beers sell themselves. We're not just talking about glossy TV campaigns for lager brands, influential though they are - label d ...

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Extreme Beer Judging

No, not the practice of judging extreme beer, but the sometimes dangerous pastime of being a beer judge, as I discovered on a trip to Tuscany back in September... If you're going to spend Sunday morning judging a beer competition, this is where you want to do it. We're inside an old villa atop a gentle hill just outside the Tuscan vi ...

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Are Tennent’s in the dark with Black T?

It appeared whilst I was away. A missed delivery, left with a neighbour, who helpfully perched it on our doorstep before they in turn went off somewhere else, ensuring I’d at least manage to get it. A poly bag, inside which was a matte black box. The only piece of identification, inside or out; a ... The post Are Tennent’s in the da ...

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Let There Be Beer? Let’s start again.

This weekend sees the re-launch of the marketing campaign formerly known as Let There Be Beer. After the disappointment of the last campaign, can it redeem itself? Disclosure and disclaimer: I have been paid for my time to act as a sounding board for the development of this campaign and to say a few words at the launch event. I ha ...

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