I'm very proud to announce (after a false start a couple of years ago, the launch of the Beer Marketing Awards. There are plenty of awards schemes - and rightly so - that celebrate excellence in brewing. But few great beers sell themselves. We're not just talking about glossy TV campaigns for lager brands, influential though they are - label d ...
Read More »Edinburgh Beer Weekly 17/11 – 23/11
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Read More »Extreme Beer Judging
No, not the practice of judging extreme beer, but the sometimes dangerous pastime of being a beer judge, as I discovered on a trip to Tuscany back in September... If you're going to spend Sunday morning judging a beer competition, this is where you want to do it. We're inside an old villa atop a gentle hill just outside the Tuscan vi ...
Read More »First Edinburgh JDW decision; Council says no
The planning application for Jimmy Chung’s on Waverley bridge is still open, however The post First Edinburgh JDW decision; Council says no appeared first on The BeerCast.
Read More »What if Highland…were more Lowland?
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Read More »Edinburgh Beer Weekly 10/11 – 16/11
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Read More »Are Tennent’s in the dark with Black T?
It appeared whilst I was away. A missed delivery, left with a neighbour, who helpfully perched it on our doorstep before they in turn went off somewhere else, ensuring I’d at least manage to get it. A poly bag, inside which was a matte black box. The only piece of identification, inside or out; a ... The post Are Tennent’s in the da ...
Read More »Edinburgh Beer Weekly 03/11 – 09/11
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Read More »Let There Be Beer? Let’s start again.
This weekend sees the re-launch of the marketing campaign formerly known as Let There Be Beer. After the disappointment of the last campaign, can it redeem itself? Disclosure and disclaimer: I have been paid for my time to act as a sounding board for the development of this campaign and to say a few words at the launch event. I ha ...
Read More »“I don’t really get out much” – the Bad Seed takeover
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