Beer Infinity Beer, Brewing & Beyond
| Ten years ago, when I started this blog, the world of beer was largely local. Five years later, it had exploded, and “craft beer” was starting to pierce the national consciousness. That was the moment I had started traipsing around the country and world, and my own experience was one of an expanding beer consciousness. The world of beer was vast and international!
But it was in the midst of all that expanding that I stumbled across a basic truth about beer. No matter how industrial and macro and global beer appears to be, it is and will always be local. I’m not really sure how I ever missed this. Even in the pre-craft days, living in the Northwest meant breathing Blitz, Rainier, and Oly air. As late as 1977–the year after Jack McAuliffe founded New Albion–you could have a major motion picture premised on bootlegging a truckload of Colorado beer to Georgia. National brands are still, in their way, local; it’s why AB scattered 20 plants across North America. Beer is heavy (read: expensi … |
Source: Beervana
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