Home > News > Ex Novo takes Whole Foods on a ride to Hoptown
This is truly a hoppy time of year, is it not? (Photo courtesy of Ex Novo) Every now and again, we get a heads up that a new beer is coming, only to then get a second notice that it will be held back a bit. Oftentimes, that just makes us more excited for the brew in question. In the case of Ex Novo, they teased us with Lords of Hoptown, a new d ...

Ex Novo takes Whole Foods on a ride to Hoptown

This is truly a hoppy time of year, is it not? (Photo courtesy of Ex Novo)

Every now and again, we get a heads up that a new beer is coming, only to then get a second notice that it will be held back a bit. Oftentimes, that just makes us more excited for the brew in question.

In the case of Ex Novo, they teased us with Lords of Hoptown, a new double IPA coming out in cans. Ultimately, the can release was pushed back from the end of last week to this Tuesday, and they also mentioned that this beer was made in some sort of collaboration with Whole Foods. Eager to find out a little more, I sent some questions to Ex Novo founder Joel Gregory via email.

NMDSBC: Can you explain the team-up with Whole Foods?

Joel: Whole Foods has been such a great partner with us since the beginning, especially the store on Carlisle, it’s always been one of our top accounts and they buy whatever they can. Jessica with Whole Foods has really spearheaded the process on their end, and was able to come out during

Source: NM Dark Side Brew Crew

Read the full article here.

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