One year ago, when COVID-19 first threatened to become a full blown pandemic in the U.S., breweries throughout New Mexico took various approaches as to how they would handle the newly mandated restrictions. After much reflection, choices were made on the next steps that would be best for the business, and for the community. For Dana Koller, president of Kaktus Brewing Company in Bernalillo, that decision was a temporary closure that would last nearly two months.
From the beginning, Dana made it clear that this would not be the end of the Kaktus story, but instead an opportunity for growth and change. In an email sent out to customers on March 19, 2020, he wrote, “It is with excitement that we are taking advantage of this epidemic and we are closing the doors, but we (are) continuing to improve o
Source: NM Dark Side Brew Crew
Read the full article here.