Madison, Wis. – July 15, 2014 – To celebrate MobCraft Beer customers’ ability to get beer
shipped directly to them, the brewery is launching a friendly competition to find the state with the most adventurous beer drinkers. A special limited edition brew will be made to honor the
MobCraft Beer is the world’s first and only crowdsourced brewery. Each month, visitors to
MobCraftBeer.com submit ideas for a new craft beer. The best ideas are then posted to the
website with their recipes to solicit online order. The beer with the most pre-orders is then
produced and made available online or for pickup.
Customers who preorder by July 21st will enter in a drawing in which the winner is invited to
attend the Great Taste of the Midwest on August 9th with the MobCraft Beer founders.
Once the month is over, the winning brew won’t be made again. “Almost every winning beer is
limited edition and will not be made again once sold out,” Founder Henry Schwartz said.
Throughout July, August and September, MobCraft Beer will be tracking the number of Points
coming from each state and visually representing the number on an online interactive map. The
state with the most adventurous craft beer drinkers based on a point system is declared the
winner. Visit mobcraftbeer.com/pages/craft-competition for competition details.
Previously MobCraft Beer drinkers would have to pick up winning beers like Night and Day IBA
Ale and Mistah Tea at the House of Brews 4539 Helgesen Dr. in Madison.
Now they can have the unique monthly beer shipped directly to their doorstep.
About MobCraft Beer: The startup has been picked up by the Milwaukee Journal Sentinel
(twice), 77 square by the Beer Barron, and by many more sources you can see at
MobCraft Beer is also labeled Top New Wisconsin Brewer by global beer rating website
ratebeer.com and is the advanced manufacturing category winner of Wisconsin Governor’s
Business Plan Contest.
You can find out more at www.mobcraftbeer.com