|You must’ve read already about Stone’s crowdfunding campaign to raise cash to help them (or not?) with their expansion plans in the East Coast of the US and in Europe, and their response to the negative feedback they received, which reminded me of a high-profile professional athlete being forced by his PR to apologise for something stupid he said.
I won’t comment too much on the almost arrogant, rich cunt, holier-than-thou style of the press releases and the video (and the “we are going to save German beer culture” bollocks I’ve seen everywhere on the internet) because I understand that it’s part of Stone’s marketing discourse. And because it is not what really bothers me about this
Reading the press release again (and suffering the video) I don’t think Stone are being honest here.
In the best case scenario, they are (ab)using the crowd funding platform for marketing (and attention whoring) purposes. They aren’t the first, and certainly not the last to do that. But it is still unethical, …
Source: Beer Philosopher
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