Painted Lady Bed & Brew takes NM beer tourism to the next level

Until the anomaly of 2020, Albuquerque tourism had been steadily on the rise for the better part of a decade, with both the number of visitors and the amount of money those visitors fed into our economy increasing year after year.

While many local entrepreneurs saw this as a sign to get involved in the tourism business, none took it to nearly the same level as Jesse Herron and his business partner, Mike Silva. They met while working for the Albuquerque Convention and Visitor’s Bureau (now Visit ABQ), and decided to go into business for themselves, opening a series of enterprises that created unique experiences for visitors and locals alike. 

“We jumped into the tour industry in 2009 with ABQ Trolley Co.,” Jesse wrote in response to a series of email questions. “We started doing brewery tours in 2011, and we established a good rapport with local breweries like Marble, La C

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