We are firmly of the belief that beer labels should be fun.
Timing is everything in life, in brewing, in beer awards, you name it. Rio Bravo Brewing was in the process of canning its Freak Juice Hazy IPA for a Friday release when it received word that the brew won a bronze medal at the Australian International Beer Awards on Thursday.
“Yeah, we got an email from Australia saying the preliminary results were in and we won a bronze medal,” head brewer Ty Levis said. “I just replied, ‘Oh, sweet, we just finished packaging it yesterday afternoon.’ We were just getting the cases ready for Admiral (Beverage Company) for distribution.”
Freak Juice (6% ABV, 40 IBU) was made with 60 pounds of hops, and then an additional 60 pounds on the dry hop. Citra, Mosaic, and Amarillo are the hops in question. I got a quick sample and it is an aggressive hazy IPA, with a big aroma.
“We came up with a completely different package design (too),” Ty said.
Yup, that’s a hazy one.
It is definitely an eye-poppi
Source: NM Dark Side Brew Crew
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