It might sound a bit odd at first, but 2020 might have actually been good for Thirsty Eye Brewing.
I learned about that, and more, when I sat down with co-owner Kim Arthun and brewer John Kofonow for one of the final entries in our annual Look Back/Look Ahead Series.
“I think March of last year, we were at break even, and that was ahead of schedule,” Arthun said. “I think it was kind of a surprise to us. Then we hit the pause button, and it seemed completely devastating.
“But, in actuality for us, hitting the pause button allowed us to — and I’ve owned or run four businesses, and you never get to hit the pause button and take stock, see what’s working, what isn’t working, recalibrate, and get back to it, and that’s exactly what we were able to do.”
First and foremost, it gave the Thirsty Eye owners the chance to take greater cont
Source: NM Dark Side Brew Crew
Read the full article here.