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Heineken’s newest push in Southeast Asia has nothing to do with beer
by Quartz. Multi Bintang Indonesia, the Indonesian brewer 76% owned by Dutch brewing giant Heineken International, has a new plan that doesn’t involve riding the craft beer craze or cashing in on the popularity of low-brow culture to sell a cheap brew. Instead …. |
Source: Quartz – via Google News.
Read the full article here.
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