Home > News > Heineken’s newest push in Southeast Asia has nothing to do with beer
Multi Bintang Indonesia, the Indonesian brewer 76% owned by Dutch brewing giant Heineken International, has a new plan that doesn't involve riding the craft beer craze or cashing in on the popularity of low-brow culture to sell a cheap brew. Instead ....

Heineken’s newest push in Southeast Asia has nothing to do with beer

Heineken’s newest push in Southeast Asia has nothing to do with beer
by Quartz.
Multi Bintang Indonesia, the Indonesian brewer 76% owned by Dutch brewing giant Heineken International, has a new plan that doesn’t involve riding the craft beer craze or cashing in on the popularity of low-brow culture to sell a cheap brew. Instead ….

Source: Quartz – via Google News.

Read the full article here.

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