Home > News > The Next Mass Market Beer: Saison?

The Next Mass Market Beer: Saison?

It has been a long time since the word “slatepitch” entered our vocabulary, and the practice is now common.  For those who do not follow the minutiae of media trends, a slatepitch describes a story that takes a contrarian or counter-intuitive perspective, like “Why Sarah Palin is a closet liberal.”  Slate Magazine remains the king and foremost practitioner of this tactic–thus the name–and so it’s not so surprising to find this perfectly slatepitchy premise in today’s edition:

Belgian beer has already provided the beer industry with one of its few legitimate breakout hits of the last 20 years: Blue Moon from Coors, inspired by the Belgian witbier style. The tart saison is a more obscure style of Belgian beer, and it could become a go-to lower-alcohol beverage for wine and champagne drinkers looking for a lighter quaff on warm summer days. A classic tart saison (or its sister style, the grisette) can be produced in about the same amount of time as a lager and deliver a crisp mout

Source: Beervana

Read the full article here.

Leave a Reply

Your email address will not be published. Required fields are marked *