Beer Infinity Beer, Brewing & Beyond
| Imagine the beer market as a large celestial body with dense gravity. At the core of that weighty market are drinkers who love love love beer and wouldn’t think of drinking something that tasted only beer-esque. They want the genuine article. Further out toward the fringes, you have people who dabble in other alcoholic drinks and are amenable to beer-esque drinks. Like me, they may choose from time to time to have a glass of cider, wine, or dram of whisky instead of a beer. Finally, way out on the fringes are people constantly drifting over to cross-over beverages; beer that tastes like margaritas or clams or iced tea.
The markets flow with the currents. If the beer market is down, it starts trying to appeal to drinkers beyond the core. That’s what’s happening now, as Americans, bored with mass market lagers, drink less and less beer each year. It can have very positive effects, though; that’s the reason people have turned to craft beer. It can drive breweries to make bad decisi … |
Source: Beervana
Read the full article here.
